Landing page and mockups
DREAMBODY BRANDING AND LANDING PAGE
Digital art direction and design: Branding, Brand Presentations, Landing page, digital flyers
Print art direction/design, Industrial design: All product packaging, Signage, Brand guide
For this project I owned the DreamBody brand and was fortunate to be given the opportunity to start the brand essentially from scratch. The branding includes logo development, pattern development, typography, color palette development, and overall brand look and feel. The landing page was a new challenge for me, but I was able to dive in successfully after I was given purpose and direction of the landing page (i.e. demographics, how it was going to be used, etc.) starting with rough layout sketches and wireframing, to mocking it up in different iterations to tailor an excellent experience for the user, then sending it off to the developers. DreamBody serves as an additive brand for the main product, DreamTrips.
I planned and storyboarded for this short video promo for Dreambody.
Energy Drink Packaging
Antioxidant Drink Packaging
Protein Shake Mix
Brand Imagery; Look and Feel
Brand Color Palette